In this episode of Future of Journalism we explore the role of news alerts in distributing news and engaging audiences.
In this episode of Future of Journalism we explore the role of news alerts in distributing news and engaging audiences. We look at which brands and platforms are sending them and with what frequency, as well as what audiences think of them including why they may have turned them off. We also look at the approach that news outlets should take in order not to irritate loyal users through over use.
Speakers
Nic Newman is the lead author of the Digital News Report 2025 and is a senior research associate at the Reuters Institute.
Host Mitali Mukherjee is the Director of the Reuters Institute and is a political economy journalist with more than two decades of experience in TV, print and digital journalism.
Find a full transcript here: https://reutersinstitute.politics.ox.ac.uk/news/our-podcast-digital-news-report-2025-episode-5-mobile-news-alerts-audience-engagement
