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Building up Steam as Consumers: Women, Rice Cookers and the Consumption of Everyday Household Goods in Japan

Series
Nissan Institute of Japanese Studies
Audio Embed
This talk investigates the story of the development of the first automatic electric rice cooker in Japan. With Helen MacNaughtan (SOAS).
In doing so it places this product within a broader historical context of Japanese home appliances as well as within the context of consumption and specifically the role of Japanese women as consumers.

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Episode Information

Series
Nissan Institute of Japanese Studies
People
Helen MacNaughtan
Keywords
consumers
gender
japanese studies
anthropology
japan
nissan institute
women
Department: Nissan Institute of Japanese Studies
Date Added: 09/03/2012
Duration: 00:50:44

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